Amazon's title cap: What leading CPG brands are doing

On July 27, Amazon caps every product title at 75 characters across all categories except media. Titles still over the limit get rewritten by Amazon's AI, with a 14-day window for brand owners to review and approve before the change goes live.

For a large catalog, that's a lot of titles to get right on a tight deadline — and the new 125-character Item Highlights field adds another call to make.

This is a free 45-minute session on what leading CPG brands are doing to get ahead of it. It covers:

• How teams are prioritizing a large catalog
• What to keep when a title has to come down to 75 characters
• How they're approaching the new Item Highlights field

You'll leave with a practical way to work through your own catalog before the deadline.

Speaker: